Minty Mood is a Shopify fashion store I built with one clear goal in mind: turning ad clicks into paying customers. This wasn’t about a pretty catalogue it was about engineering product pages that convert cold traffic coming in from paid campaigns, where every second and every scroll counts.
Product pages built to sell, coded from scratch
Out-of-the-box Shopify product pages don’t convert cold traffic well enough. So I built custom Liquid-coded product pages designed specifically as conversion landing pages. Each one is structured to move a first-time visitor from curious to checkout as smoothly as possible benefit-led product bullets up top, clear savings framing (SAVE 74%, original price struck through), and a buy box that does the heavy lifting.
Every conversion lever, deliberately placed
If you look closely at the pages, almost every element is there for a reason:
- Bundle & Save offers – “One Dress” vs “Two Dress” pricing engineered to lift average order value, with the two-item option positioned as the better deal.
- Urgency and scarcity – “Today Only!”, “SALE ENDS MIDNIGHT”, and a countdown-style framing that pushes action now rather than later.
- Trust signals – Insured Shipping, Risk-Free Returns, Money Back Guarantee badges, and payment icons right at the decision point to kill hesitation.
- Delivery date estimates – “Get it between Friday and Sunday” to make the purchase feel tangible.
- Social proof – “Loved 4.8 by 1500+ customers”, real customer photo reviews (“Happy Girls”), and testimonials placed exactly where doubt creeps in.
- Scrolling marquee bars – “2100+ Happy Customers · Insured Shipping · Money Back Guarantee” reinforcing confidence throughout the page.
Built for ad performance
Because the whole store is aimed at maximising ad conversion, I designed the pages to match the fast, punchy expectations of shoppers arriving from Facebook, Instagram, and TikTok ads. Clean mobile-first layouts, video sections showing the product in motion, quick-loading galleries, and a sticky add-to-cart bar that follows the shopper down the page so the buy button is never more than a tap away. The result is a store where the paid traffic actually pays off higher conversion rates and a better return on ad spend.
Why it works
Anyone can put products on Shopify. The difference here is understanding the psychology of a paid-traffic shopper and coding the page around it custom Liquid where the theme falls short, and CRO best practices baked into every section. That’s what turns an ad budget into actual revenue.
Technologies & work: Shopify, custom Liquid development, conversion rate optimisation (CRO), bundle/upsell logic, urgency & scarcity mechanics, trust-badge and social-proof integration, mobile-first product page design, built for paid-ad conversion.
