ChCh Domestic Cleaning is a Christchurch-based cleaning company I helped establish online — first by building their WordPress website, then by doing the ongoing SEO and Google Business Profile work that actually gets a local business found. For a service business like this, being visible when someone nearby searches “cleaner near me” is everything, and that’s exactly what this project delivered.
Building the website
I built the company a clean, professional WordPress website designed around one goal: turning local visitors into booked jobs. Clear service pages, easy contact and booking paths, mobile-first layouts (most local searches happen on a phone), and a structure built from the ground up for SEO — proper page hierarchy, local keywords, metadata, and fast, secure performance. The site gives the business a credible home base that ranks and converts.
Local SEO that gets results
A website alone doesn’t get a local business found — local SEO does. I optimised the site for the search terms real Christchurch customers use, and managed the Google Business Profile as a core part of the strategy: keeping listings accurate, optimising the profile, and building the local search presence that puts the business on the map (literally).
The results speak for themselves
The Google Business Profile performance shows the impact clearly — 660 people viewed the business profile, found across Google Search and Google Maps on both mobile and desktop. More importantly, the profile now shows up for exactly the searches that bring in customers:
- “christchurch cleaners”
- “cleaner chch”
- “cleaning services christchurch”
- “domestic cleaners near me”
These are high-intent local searches — people actively looking to book a cleaner in Christchurch right now. Ranking for them is the difference between a business that waits for the phone to ring and one that gets found first.
Why it matters
This project is a clear example of the local digital marketing I do best: combining a well-built WordPress site with hands-on SEO and Google Business Profile management to get a real local business ranking, visible, and generating enquiries. No guesswork — just the fundamentals done properly, backed by the data.
Technologies & work: WordPress (custom build), on-page & local SEO, Google Business Profile management, keyword research & ranking, metadata optimisation, mobile-first responsive design, lead generation.