Minty Mood is a Shopify fashion store I built with one clear goal in mind: turning ad clicks into paying customers. This wasn’t about a pretty catalogue — it was about engineering product pages that convert cold traffic coming in from paid campaigns, where every second and every scroll counts.
Product pages built to sell, coded from scratch
Out-of-the-box Shopify product pages don’t convert cold traffic well enough. So I built custom Liquid-coded product pages designed specifically as conversion landing pages. Each one is structured to move a first-time visitor from curious to checkout as smoothly as possible — benefit-led product bullets up top, clear savings framing (SAVE 74%, original price struck through), and a buy box that does the heavy lifting.
Every conversion lever, deliberately placed
If you look closely at the pages, almost every element is there for a reason:
- Bundle & Save offers — “One Dress” vs “Two Dress” pricing engineered to lift average order value, with the two-item option positioned as the better deal.
- Urgency and scarcity — “Today Only!”, “SALE ENDS MIDNIGHT”, and a countdown-style framing that pushes action now rather than later.
- Trust signals — Insured Shipping, Risk-Free Returns, Money Back Guarantee badges, and payment icons right at the decision point to kill hesitation.
- Delivery date estimates — “Get it between Friday and Sunday” to make the purchase feel tangible.
- Social proof — “Loved 4.8 by 1500+ customers”, real customer photo reviews (“Happy Girls”), and testimonials placed exactly where doubt creeps in.
- Scrolling marquee bars — “2100+ Happy Customers · Insured Shipping · Money Back Guarantee” reinforcing confidence throughout the page.
Built for ad performance
Because the whole store is aimed at maximising ad conversion, I designed the pages to match the fast, punchy expectations of shoppers arriving from Facebook, Instagram, and TikTok ads. Clean mobile-first layouts, video sections showing the product in motion, quick-loading galleries, and a sticky add-to-cart bar that follows the shopper down the page so the buy button is never more than a tap away. The result is a store where the paid traffic actually pays off — higher conversion rates and a better return on ad spend.
Why it works
Anyone can put products on Shopify. The difference here is understanding the psychology of a paid-traffic shopper and coding the page around it — custom Liquid where the theme falls short, and CRO best practices baked into every section. That’s what turns an ad budget into actual revenue.
Technologies & work: Shopify, custom Liquid development, conversion rate optimisation (CRO), bundle/upsell logic, urgency & scarcity mechanics, trust-badge and social-proof integration, mobile-first product page design, built for paid-ad conversion.
