Simple English Daily is my own project the one where I get to be the client, the developer, the content creator, and the brand all at once. It’s a free platform that helps ESL learners around the world speak English confidently through a structured 12-week daily practice plan built on the shadowing method. And it’s where I put modern AI to work across the entire build.
Building the whole thing with AI in the loop
I designed and developed this platform end to end, using the latest AI tools as a genuine part of my workflow not as a shortcut, but as a way to work faster and deliver something well-vetted and polished. From structuring the 12-week curriculum into clear daily morning, afternoon, and evening sessions, to writing lesson content, to shaping the design and building out the pages, AI was integrated at every stage. It let me move from idea to a finished, working platform far quicker than the traditional way, while keeping the quality high and the content genuinely useful.
Content architecture that actually teaches
The hard part of an education platform isn’t the code it’s making the content clear, accessible, and structured so people actually follow through. I built the whole learning journey into three phases: Foundation (weeks 1–4), Practice (weeks 5–8), and Fluency (weeks 9–12), each with daily tasks, progress checks, and clear outcomes. Every session was designed to be short enough for a busy life (15–75 minutes) but consistent enough to build a real speaking habit. I handled the full content architecture, page structure, and publishing workflow so nothing feels overwhelming to a learner just starting out.
More than a website : a brand
Simple English Daily isn’t just a site; it’s a growing brand with a YouTube channel, blog, and an active social presence across Facebook, Instagram, and Pinterest. I built the lead-generation flow a clean sign-up that delivers the free study plan and grows the subscriber base and tied it into a wider content strategy that keeps learners engaged well beyond their first visit. The result is a platform that’s earned a 4.9 rating and now supports 2,400+ learners, many of them moving from countries like Ghana, Brazil, and Nepal into new lives in New Zealand, the UK, and Australia.
Why it matters to me
This project is proof of how I work today: combining solid web development fundamentals with the latest AI technologies to build things that are modern, fast to ship, and genuinely valuable. It started as a personal mission to help non-native speakers, and it’s grown into something that reaches people all over the world built, run, and continually improved by me.
Technologies & work: full platform design & development, AI-assisted content and build workflow, ESL curriculum and content architecture, lead-generation sign-up flow, SEO, YouTube and multi-platform content strategy, brand identity.